When we built Tidy4Me, we made one foundational decision before writing a single line of code: cleaners keep 85% of every booking.
That’s not a marketing line. It shapes everything about how our platform works.
The Industry Standard Is Broken
Most home service marketplaces take 30–40% of the booking fee. That leaves the person doing the actual work with 60–70 cents on the dollar — before expenses like supplies, travel, and equipment.
A cleaner charging $120 for a two-hour session on a typical platform walks away with $72–84. After gas and supplies, that’s often below minimum wage on an hourly basis.
Why 85%
We run the numbers differently. Our business is sustainable at 15% because we invest in quality matching rather than volume. We’d rather have 100 repeat customers than 1,000 one-time bookings. That only works if cleaners stick around — and cleaners only stick around when they’re paid fairly.
What Fair Pay Actually Does
It attracts better talent. When cleaners can earn a real income, they invest in the job: better equipment, continuing education, quality supplies. The work quality goes up.
It reduces cancellations. A cleaner who values their Tidy4Me income doesn’t cancel lightly. Reliability is the #1 complaint customers have about cleaning services — and it’s directly tied to pay.
It builds loyalty. Our cleaner retention rate is significantly higher than the industry average. That means customers see the same familiar face, build trust, and book again.
The Virtuous Cycle
Fair pay → better cleaners → better service → happier customers → more bookings → more income for cleaners.
That cycle only starts in one place: the percentage. We chose 85 because we believe the person doing the work should be the one benefiting most from it.